I developed a comprehensive social media strategy aimed at increasing engagement across platforms. This included creating detailed scripts, filming content, and producing dynamic videos and carousels. The focus was on crafting content that resonated with our audience, driving both engagement and brand visibility. Our efforts have 3x our engaged sessions to our website.

As Marketing Manager, I developed and managed the content strategy for the Nuvo blog. By identifying key topics that resonated with our audience, I crafted informative and engaging articles to enhance SEO, establish the brand as an industry thought leader, and drive traffic to the website. The blog became a valuable resource for customers seeking expert advice on fencing solutions.

I developed a custom brochure tailored for homeowners, showcasing our product range with a focus on quality, durability, and design. The brochure was designed to educate and inspire, helping customers make informed decisions while enhancing their overall experience with our brand.

In my role as Marketing Manager, I helped organize the Furry Friends 5k, creating a fun and inclusive outdoor event for the community and their pets. Through targeted marketing efforts, we encouraged participation and raised funds for multiple charities, fostering a sense of community while supporting important causes.

As Marketing Manager, I led the creation and execution of a weekly email campaign strategy, targeting distinct customer segments such as homeowners, contractors, and retailers. By analyzing customer data, I developed personalized content that resonated with each group’s specific needs. This targeted approach resulted in open rates of 20-40% and consistent engagement rates of up to 7%, driving traffic to our website and strengthening customer relationships.

During my internship at Brand Creative, I proposed the idea of featuring employee-generated articles on the company blog. By tapping into the wealth of talent and creativity within the office, we aimed to give the blog a more personal touch, while showcasing the diverse skills and perspectives of the team.

I developed a specialized brochure for retailers and contractors to present to homeowners, highlighting the features and benefits of our iron fencing products. The brochure was designed to be an informative, easy-to-understand sales tool that empowered our partners to effectively communicate the value of Nuvo’s products to their customers.

This visual concept design project consisted of a PDF presentation (2 pages presented) created for a new company. I used compelling imagery to communicate the theme and feel of the brand, helping the client vividly understand the visual direction and how it aligned with their brand values.

In 2022, as our industry shifted towards online sales, I led the creation of digital content to establish a strong e-commerce and product presence. By crafting engaging visuals, product descriptions, and optimized listings, I helped drive online sales and enhanced the customer shopping experience in a rapidly growing digital marketplace.

As Marketing Manager, I led the partnership with C3 to sponsor the Eggnog Jog 5k/10k, ensuring this beloved community event continued after the retirement of its original coordinators. I developed a marketing strategy that highlighted the event's holiday spirit, encouraged fitness, and raised funds for local causes, strengthening community ties and increasing awareness of the event’s charitable impact.

I developed a clean and modern website for Stellina Grace Spiritual Healing, focusing on providing potential clients with detailed information about the services offered. In addition to website design, I created a social media strategy for their Instagram, designed to build community and raise brand awareness.

I developed a comprehensive brand strategy presentation that integrated extensive market research and competitive analysis. The strategy outlined both short-term and long-term goals, with a focus on design and communication strategies to elevate the brand’s positioning and market presence.